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The Art of Maintenance

A luxury watch is a precision instrument comprising hundreds of intricate components. Regular care is essential to ensure its accuracy, longevity, and future value as a collectible asset.

Cleaning

Keep your watch clean to prevent accumulation of dust and micro-abrasives.

  • Soft microfiber cloth
  • Mild soapy water

Water Resistance

Ensure gaskets remain effective. Never operate pushers underwater.

  • Secure screw-down crown
  • Annual pressure tests

Magnetism

Protect your movement from magnetic fields which can cause timing issues.

  • Avoid electronics
  • Demagnetization service
Watch Servicing

Professional Servicing

We recommend a comprehensive overhaul every 5 to 7 years to maintain factory-grade performance. Our master watchmakers follow a rigorous multi-step protocol.

  • Full Movement Disassembly
  • Ultrasonic Ultrasonic Cleaning
  • Genuine Component Replacement
  • Precision Calibration & Testing

Proper Storage

How you store your watch when not in use is just as important as how you wear it.

Short Term

Store in a cool, dry environment away from direct sunlight. A dedicated watch box or pouch protects against scratches and impacts.

Long Term

For automatic watches, consider a high-quality watch winder to keep the oils fluid. If storing in a safe, ensure manual winding once a month.

Is your watch due for service?

Visit our Gold Souq boutique for a complimentary diagnostic and pressure test.

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